Nearly 75% of Crypto Investors Don’t Have Time to Do the Research

Authored by Makara


Published November 22, 20213 mins
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Even for an experienced investor, crypto can be overwhelming. Once you understand how things work, there are more than 10,000 available coins to invest in. And that number will just keep growing as the digital asset market continues to mature. It’s a lot. If you hate sleeping or spending time with your family, it might be something you can keep up with, but for a lot of people, it’s just too much. 

One of the benefits of being an SEC-registered investment advisor is the information our customers share with us. It provides us with insights into how investors approach market decisions—and we use those insights to make our offerings even more useful to you. 

According to the data we gathered in personalizing investments for thousands of customers, crypto investors share more than a few similarities with investors in other asset classes. They don’t have time to keep up, for one thing. Some don’t even know where to begin. Also, they tend to invest for the long-term, and a majority know the importance of diversification. Here’s a closer look at two of the biggest trends we see emerging—and how Makara can help. 

Nearly 75% of investors don’t have time to do their own crypto research.


Whether you’re finishing up a degree, building a business, trying to squeeze in a few minutes of sleep when your newborn does, or just dealing with an unhealthy TikTok addiction, everybody’s busy. According to our data, three-quarters of crypto investors don’t have time to learn about new coins or find the right opportunities to gain exposure to different parts of the digital asset market. They want to understand what they’re investing in, and they need someone to help them do that. 

26% of investors know they want to invest in crypto but don’t know which specific areas to invest in.


Although a majority of crypto investors come in with some sense of where they want to allocate their resources—whether it’s a blue chip like Bitcoin, a DeFi token like Loopring, or a metaverse platform like Sandbox—more than a quarter need guidance. They are excited by crypto and want to be involved, but they’re not quite sure how to do it.

At Makara, we have something that solves either of the issues above: investment baskets. These curated selections of cryptocurrencies streamline the investment process. If you’re pressed for time, we’ve already handled the difficult research for you and identified assets we see as having a lot of potential. Just find the assets that interest you and pick the baskets that offer the exposure you’re looking for. If you’re new to crypto, we’ll make things even easier. Answer a few questions, and we’ll recommend a basket. As you get more interested in crypto—and we’re confident you will—our easy-to-understand videos, asset guide, and other educational materials will make sure you always know exactly what you’re investing in and why. 

We believe that you don’t have to be an expert to invest like one. We also believe that no matter how complicated crypto may seem, it doesn’t have to be intimidating. When you invest with Makara, we make the process as easy as possible. Whether you look at your account every day or only once a year, it doesn’t matter to us. We’ll be working for you every minute.

Makara Digital Corporation (“Makara”) is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration as an investment adviser does not imply a particular level of skill or training. Makara exclusively provides investment advisory services related to investing in cryptocurrencies and other digital assets.

Makara is not a broker-dealer, exchange, custodian, or wallet provider, and is not intended for frequent trading activity. Investing in digital assets is highly speculative and volatile and Makara is only suitable for investors who are willing to bear the risk of loss and experience sharp drawdowns.

Past performance is not a guarantee of future results.

For survey data mentioned in this article: n = 2,893