Makara’s Next Chapter

Authored by Jesse Proudman
Jesse Proudman

Jesse Proudman

Published February 8, 20222 mins

A year ago, the team at Makara set out on a mission to make investing in crypto simpler for everyone. We’ve worked tirelessly to bring you what we believe to be one of the most user friendly crypto investing experiences, and thousands of you have joined us for that journey.

We’re incredibly proud of what we’ve created in this process and we look back on the last year thrilled to have helped open up this asset class to everyone.

Now, we're excited to share the next chapter in our journey. We’re announcing today that Betterment, the largest independent digital investment advisor in the US, has agreed to acquire Makara.

Betterment pioneered robo-investing, allowing consumers to invest in cost-efficient, expert-built equity portfolios, reducing the complexity and risks inherent in individual stock trading. As we were building Makara, we often took inspiration believing we were building “Betterment for crypto,” so to become part of the Betterment team feels like a natural fit. We believe that our easy-to-use crypto baskets and educational approach is a complementary addition to the larger Betterment platform. Their experience and expertise in scaling a digital investment platform gives our team a considerable leg up as we think through the next round of features to bring to the Makara offering.

We’ll share more information in the coming weeks once the acquisition has closed. We invite you to explore Betterment to learn more as we continue to be your guide to crypto investing. To learn more about Betterment and its services, you may review Betterment’s Form CRS and Form ADV Brochure.

If you have any questions, please contact us. We’re happy to help.

Jesse Proudman

Makara CEO


Betterment LLC’s parent company, Betterment Holdings, Inc., has entered into an agreement to acquire Argonaut Asset Management Inc. (d/b/a “Makara”). This above material and content should not be considered to be a recommendation. Investing in digital assets is highly speculative and volatile, and cryptocurrency is only suitable for investors who are willing to bear the risk of loss and experience sharp drawdowns. Purchases or holdings of cryptocurrency are not FDIC or SIPC insured.

Authored By
Jesse Proudman

Jesse Proudman

Jesse is the co-founder and CEO of Makara, and the co-founder of Strix Leviathan. Prior to Strix Leviathan and Makara, Jesse founded Blue Box, a cloud computing startup that he led to a successful acquisition by IBM. During his time at IBM as a Distinguished Engineer, Jesse focused on blockchain technology and cryptocurrency applications. He currently serves on the board for the Buerk Center for Entrepreneurship at the University of Washington.